Overview Context Bibliographic Info Timeline Chapters Campaigns Contents Search Index Creative Review DesignObserver Print One Club Recommendations   Helmut Krone. The book.   Graphic Design and Art   Direction (concept, form   and meaning) after   advertising's Creative   Revolution. Clive Challis   The Cambridge Enchorial   Press Ltd.   ISBN 0954893107 ISBN 0-9548931-0-7 The greatest art director ever? For Bill Bernbach at Doyle Dane Bernbach his Volkswagen campaign and Avis campaign changed the way advertising art direction and advertising art directors worked. Later, back at DDB, he'd reconcile the aims of graphic design and art direction with his Polaroid campaign and Porsche campaign.