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 Helmut Krone. The book. Graphic Design and Art Direction (concept, form and meaning) after advertising's Creative Revolution. Clive Challis The Cambridge Enchorial Press Ltd. ISBN 0954893107 I |
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| ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.
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“Krone refreshed a friendship with Ed McCabe, the man who, years before, had check-mated Krone's Avis campaign... |
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...Krone on moving from art directing to painting... Paul Rand, Bob Gage, Bill Bernbach... Keith Evans... abstract expressionism, East Hampton... Victoria Vanzandt-Southwell on Fanelli's bar, Robert Rauschenburg, Jasper Johns, SoHo, Krone's ambition... Ed McCabe on Krone's painting... Frank Bernaducci, 'Adweek' on Krone's one-man show... Lisa Krone Mella... |
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