Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.



   Krone refreshed a friendship with Ed McCabe, the man who, years before, had check-mated Krone's Avis campaign...
    ‘We started hanging out together,' McCabe recalls. ‘Just talking. I'd met him a couple of times and liked him in some strange way. And I think the feeling was mutual and we had an affinity for each other.'


...Krone on moving from art directing to painting... Paul Rand, Bob Gage, Bill Bernbach... Keith Evans... abstract expressionism, East Hampton... Victoria Vanzandt-Southwell on Fanelli's bar, Robert Rauschenburg, Jasper Johns, SoHo, Krone's ambition... Ed McCabe on Krone's painting... Frank Bernaducci, 'Adweek' on Krone's one-man show... Lisa Krone Mella...

All chapter 1 spreads