Helmut Krone Ch8 p202

  Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107
I

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.



						“Consumer Orientation 4 No 4 in a Series of Technical Papers Subject: Body Longevity The Cathodic Rust Protection of Zinc… Between iron and zinc, there is a voltage potential of approximately 0.3 volts. Because zinc has a negative potential it becomes an anode…
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						Krone's Porsche wheel... Krone's Research & Development with a toy Porsche - he'd done it before, with a toy Volkswagen Beetle...