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 Helmut Krone. The book. Graphic Design and Art Direction (concept, form and meaning) after advertising's Creative Revolution. Clive Challis The Cambridge Enchorial Press Ltd. ISBN 0954893107 I |
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| ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.
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Carl Fischer: ‘ How did I feel about my anger? It occurred to me that when I got angry with him that one day, I was just doing what everybody in the world had done to Helmut for his whole life. He didn't seem all that surprised by someone getting upset. I'm sure he was used to it.' |
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Bob Levenson replaces Dave Reider as Audi copywriter... John Bulcroft on Krone at a photoshoot... Audi as DDB's company car...Krone's BMW... Ingolstadt... photographer Harold Becker... The Timoshenko Theory ad that wasn't... Dr Anton Zimmer... Carl Fischer... |
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