Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.



    Helmut Krone: “By this time most foreign cars were influenced by VW with its honest car photography. So I revived Detroit car art.'


the problem with arseholes... Avant garde Gothic... Jerry Cosgrove on the illustrations... John Bulcroft... Mark Zizzamia on the Silver Fox ... Bob Levenson... Jerry Gentile... 'DDB News' on Krone and the campaign... Diane Till... Jim Lawson...'Graphics'...

All chapter 1 spreads