Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 Erik Kessels is surprised by his honesty. Bob Levenson learnt the new way to write copy from him. George Lois called him a 'fucking kraut'. The creative Director of Chiat Day LA used to be his assistant. David Abbott wrote a book about his most famous campaign, for the VW Beetle. Yet Helmut Krone never became the Creative Director of William (Bill) Bernbach's DDB. Instead he remains 'the greatest art director' honored by Advertising Age and Adweek.



The original idea was to give the campaign a documentary feel. Krone kept, but never showed or even laminated, that work.'


Uni, Roy and Al; thrill drivers... John Eding on intention...success and failure of the campaign... Jim Lawson... branding... Krone's choice of ads... J Walter Thompson, Duke University... 'Art Direction' on the campaign... 'un-Doyle Dane', New York Jewish humour... the Avis Dornstadter campaign...

All chapter 1 spreads