Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.



    Lois held that an adman needed to be three weeks ahead of his time - the time it took to get an ad to run. The time Krone took to produce an ad was longer than the entire agency gestation which Ogilvy berated: 117 days, faster than goats but slower than hyenas.'  Ogilvy, not knowing Lois's theory, ascribed 22 days to rats.


'Jock'... 'Graphics'...the New York Mets... Pat McGrath... Joe Namath... Fran Tarkington... 'Esquire'... Reine Lubke... Dick Stone... Muhammad Ali... 'The New York Times' on Jock, Mickey Herskowitz, Stanford Karp, 'The Houston Post', 'Sports Illustrated', 'Esquire'... Gene Case... Bayer/Benguiat typeface... George Lois... Reinhold Schwenk... Bob Needleman... Angostura Bitters... Robert Wagner... Senator Javits, Robert Kennedy's campaigns... David Ogilvy... Lyndon Johnson, Nelson Rockefeller...

All chapter 1 spreads