Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.



   John Withers: I left Helmut fighting it out, and they were being personal and extremely unpleasant to each other. It really was very fierce. I just left and ran away.'


John Withers on Avis's 'cheque' ad and on 'household names' and 'accountman thinking' and the row between Joe Daly and Helmut Krone... Henri Holmgren and Peer Eriksson's 'A book about the classic Avis advertising campaign of the '60s.'... attitudes to youth... comparisons between American Airlines' First-class campaign and Avis...

All chapter 1 spreads