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 Helmut Krone. The book. Graphic Design and Art Direction (concept, form and meaning) after advertising's Creative Revolution. Clive Challis The Cambridge Enchorial Press Ltd. ISBN 0954893107 I |
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| ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.
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“Why deliver 1,600lbs. nobody ordered? |
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The Volkswagen van leaves Fuller Smith & Ross and comes to Doyle Dane Bernbach... early US Volkswagen van ads... Cole Fisher and Rogo... Fuller Smith & Ross' van ad reviewed in 'Printers Ink'... Ford's Econoline van... Chevrolet's Corvair-based van... copywriter Dave Reider, accountman Eddie Russell and Krone visit VW's van factory... |
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