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Helmut Krone. The book. Graphic Design and Art Direction (concept, form and meaning) after advertising's Creative Revolution. Clive Challis The Cambridge Enchorial Press Ltd. ISBN 0954893107 I |
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| ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.
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“The most expensive VW Station Wagon costs $2,655. It comes in red and white or grey and white or green and white. |
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Krone takes over the Volkswagen bus advertising... new strategies and concepts... Mel Rustom and Krone sight, tape-up, mask and paint the bus on Randall's Island... Julian Koenig... Queensboro Motors... |
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