Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.



   The most expensive VW Station Wagon costs $2,655. It comes in red and white or grey and white or green and white.
    And you won't ever have to go around painting sedans on it to show how small it is.     Just park.'


Krone takes over the Volkswagen bus advertising... new strategies and concepts... Mel Rustom and Krone sight, tape-up, mask and paint the bus on Randall's Island... Julian Koenig... Queensboro Motors...

All chapter 1 spreads