Helmut Krone. The book
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The greatest art director ever? Or a graphic designer in an ad agency? Helmut Krone worked for Wiliam (Bill) Bernbach at Doyle Dane Bernbach. His Volkswagen Beetle campaign and Avis campaign (the defining campaigns of the 'Creative Revolution'), changed the way advertising art direction, copywriting and the advertising creative team worked. He formed his own advertising agency to investigate the possibilities of 'graphics' - graphic design - free of 'concept'. Later, back at DDB, he'd reconcile graphic design and art direction with his Polaroid campaign and Porsche campaign.



   Helmut Krone: 'I did a lot of things to that car, I showed it very dirty, I showed damaged Volkswagens when we were talking about the availability of spare parts... Nobody had ever seen a dent in a car ad.'


the producton of Volkswagen advertisements... production man Steve Lipson... Bob Levenson... Krone on the campaign... accountman Eddie Russell... photographer Bill Helburn...

All chapter 1 spreads