Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.



   A Doyle Dane Bernbach house ad quotes Printer's Ink: ...advertising experts were asked to choose the 10 best ads of the decade 1950 to 1960. Of the 10 best campagns chosen, one agency had created four. That agency is:   Doyle Dane Bernbach.'


Russell Munson on a Randall's Island V olkswagen set-build... DDB moves on from 'pun and pcture' and the 'paste-pot' school... copywriters and art directors as a team... Doyle Dane Bernbach house ad features the Volkswagen campaign...

All chapter 1 spreads