Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.



   Julian Koenig : You listen... you get ads spoken to you.'


Julian Koenig on producing ad ideas... Koenig on why he quit DDB... Phyllis Robinson's hiring methods... Stan Calderwood... Volkswagen mpg... Dave Reider, Uttica Club, long copy ads... comparison of copywriting styles - Julian Koenig and Dave Reider... Bob Levenson becomes the Volkswagen copywriter...

All chapter 1 spreads