Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.



   Helmut Krone: Bernbach said to me after five years of VW... you've done enough Volkswagen. Get off it and get on this new account we just got, Avis." I was delighted. I had done VW over and over again. It wasn't much fun anymore, because it was done. It was done after the first year. The rest was seeing how many variations you can do.'
     He'd done nearly 100; his frustration was showing.'


On the production problems of Krone's strange Volkswagen bus ads... Krone's last VW ads... Bill Bernbach takes Krone away from Volkswagen work... copywriter Bob Levenson... the new VW art director, Len Sirowitz... early Doyle Dane Bernbach advertising styles... Krone on the Volkswagen campaign... Fairmont frozen strawberries ad... '

All chapter 1 spreads