Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The evolution of commercial art into graphic design and then into advertising art direction. The 'Creative Revolution' orchestrated by William (Bill) Bernbach in New York moved 'Seventh Avenue' advertising methods into the mainstream. Helmut Krone's achievements as an art director at Doyle Dane Bernbach evolved fromPaul Rand, Lester Beall, Bob Gage and from Europe's Alexey Brodovitch, Jan Tschichold and John Heartfield.

   Helmut Krone: I had a portfolio that I made at home at night in Brooklyn listening to bebop. "You want a lettering man?- here I am. You want a designer of toasters? - here I am. You want an ad?" I did that, too.'


War... Pearl Harbor... 'Bud' Krone graduates high school and becomes a 'Seabee'... war experiences... returns from war... the 52/20 Club (the GI Bill of Rights)... economic status of New York... George Szygethy, Bill Charmatz... Krone puts together a portfolio of work... Raymond Loewy...

All chapter 1 spreads