Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.

   Helmut Krone: 'When I was twelve, I was subscribing to Popular Mechanics. I don't know how my mother afforded it. It had an article on Raymond Loewy - Jesus, I wanted to be him...'


Raymond Loewy... Industrial Design... High School for Industrial Art... Bill Charmatz, George Washington Szigethy... colleagues and mentors... Henry Wolf... Arnold Burchess... the Bauhaus... ambition...

All chapter 1 spreads