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 Helmut Krone. The book. Graphic Design and Art Direction (concept, form and meaning) after advertising's Creative Revolution. Clive Challis The Cambridge Enchorial Press Ltd. ISBN 0954893107 I |
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| ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever. |
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Helmut Krone: 'When I was twelve, I was subscribing to Popular Mechanics. I don't know how my mother afforded it. It had an article on Raymond Loewy - Jesus, I wanted to be him...' |
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Raymond Loewy... Industrial Design... High School for Industrial Art... Bill Charmatz, George Washington Szigethy... colleagues and mentors... Henry Wolf... Arnold Burchess... the Bauhaus... ambition... |
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