Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 Graphic design versus advertising art direction. Concept versus form in typography and layout. Helmut Krone worked for William (Bill) Bernbach at DDB - the advertising agency singlehandedly responsible for the 'Creative Revolution' of the sixties. He changed the way advertising art direction was applied to photography; changed the way copywriters wrote copyand the ways art directors and agency typographers set type. Some say he was the greatest art director ever.



   Strength-Through-Joy goes to Levittown . A journey of paradoxes and an advertising parable: Truth meets perception - and new perceptions generate new ‘truths' (what could be more like advertising than that?)


..Krone's Germanness, Leica, Rollei, VW, Porsche, BMW, Braun, 'verein'... 'chutzpah'... Krone on fear, his mother, Bill Bernbach, Otto Krone... the 'Nazi' Volkswagen, Bill Charmatz on Krone; the car, Krone speaking German... 'Strength-through-Joy', Levittown, perceptions of the Beetle, Henry Ford's Model T , Dr Porsche, Dr Nordhof, Chrysler, selling a Nazi car in a Jewish town, Paul Renner and 'Futura', Luther, Gutenberg, anti-papist fonts, the Bauhaus, Benton's fonts, Gill's fonts, Third Reich's typographic preferences, Wolfsburg, Braunschweig, Ralph Nader... Krone's views on nationality, his clothing styles, Moholy-Nagy, Massimo Vignelli, Gucci, Louis XVI... Krone's aspirations, BMW, contradictons... James Webb Young... Jane Talcott on Krone's cars...

All chapter 1 spreads