“Any look at the Volkswagen campaign of '59-65 (Krone's period - others continued it) needs also to look at what was going on on Madison Avenue, and in the mind of the US consumer as he mowed his unfenced lawn in the new 'towns', or eased his car, twice a day, along the choked commuter roads into the big cities. And also needs to look at the economics of ever greater production and the consumer choices it provoked; both domestic economics and the economic needs of the European countries, their car industries coming back on line, searching for hard currency in the area Detroit thought it owned.'