Helmut Krone. The book.
  Graphic Design and Art
  Direction (concept, form
  and meaning) after
  advertising's Creative
  Revolution. Clive Challis
  The Cambridge Enchorial
  Press Ltd.
  ISBN 0954893107

ISBN 0-9548931-0-7 The greatest art director ever? For Bill Bernbach at Doyle Dane Bernbach his Volkswagen campaign and Avis campaign changed the way advertising art direction and advertising art directors worked. Later, back at DDB, he'd reconcile the aims of graphic design and art direction with his Polaroid campaign and Porsche campaign.

Clive Challis worked as an advertising art director in New York and London and before that as an editorial designer on the London Sunday Times magazine.

He spent 5 years researching this book -- going back to the primary sources -- and recorded over 300 interviews with Krone's colleagues, friends and competitors.

For the past seven years he has headed the advertising course at Central Saint Martins, Europe's premier artschool. He is the tutor of the Cannes Academy at the International Advertising Festival.

Clive lives in north London and listens to Radio 4. But has no cats.

If you have any insights into Krone's work and motivations, or just have comments to make on the book he'd love to hear from you.

e-mail the author