100 greatest advertisements,
   The, 245
52/20 club, 8

A
A book about the classic Avis
   advertising campaign of the ’60s. 117, 122, 122, 236
abstract-expressionism, 230, 234
Ackerman, Herb, 11, 15
Adobe, 158
Advertising Age, 27, 28, 31, 36, 41, 62, 72,     73, 115, 118, 136, 165, 222, 226, 253
Advertising Agency, 30,
Advertising Man, The, 247, 247
Advertising Recommendations for
    July- December for VW passenger
    cars..., 61, 61
advertising theorists, 29, 61, 61, 240
Adweek, 136, 139, 140, 142, 216, 218, 224,     225, 226, 235, 236, 240
Agha, Dr., 217
AIGA 160, 166
Help stamp out Doyle Dane...,  161
AIR, (Artist in Residence), 231, 232, 234
air brush, 72, 171
airline market, 106
AIZ, 255, 255
Albers, Josef, 3
alcohol, 236, 252
Algonquin, The, 188, 247
aligning numerals, 117, 117
Ali, Muhammad, 147, 148
Alka Seltzer, 218
Allen, Steve, 30, 30
Allentown, Penn., 24
Allen, Woody, 135
Altman’s, 138
America as Civilisation, 15
American Airlines, 106-109, 115, 134,         136, 253
fan jet campaign, 107-108, 246, 250
      Are you flying..., 108, 246
      Aren’t you ever..., 108
      Have you noticed..., 108
      On Christmas Day..., 108
      The fan-jet climb..., 108, 246
      The ...fan-jet story., 106, 246
      The fan-jet take-off..., 108
      What is a fan-jet?, 108
First Class, 106-109, 123, 250
      In 1917, Russia..., 107
      In defense of..., 109, 246
      ‘Mommy, where’s Daddy?’, 109
      When Disraeli..., 109
      Why generals..., 109, 248
American Artist, 5, 9
American Blood Association, 223
American Home Products, 240
American Motors, 56
‘American Swiss’, 199
Amerika, European refugees, 255
Amici, Don, 32
Amoskeag Co., 110
Anacin, 29, 240, 240
Ancient Age, 41–42, 64, 256
      Great holiday gift idea..., 42, 248
      Psst! Hold page to..., 41, 248
Angostura Bitters, 138, 149, 166
   campaigner,
      I urge every committee women...,           149
      We must buy up and destroy..., 149
   ingredient,
      How to repair TV dinners..., 165
      How to take the can..., 165
      How to take the package...,  165
Annual Report design, 150, 150-153
Antaeus, 237, 228, 233
      Antaeus: soothing moisture..., 226,          227
antifreeze, 97, 97
Apparel Arts, 6, 6, 11,
Apple, Billy aka Bates, Barrie, 142, 176,       233
architect, 46, 47, 48, 50, 242, 255
Architectural Digest, 224
Armstrong, Louis, 39, 39
Arpege, 138, 159
      Bosses, here are 15 Arpege                               promises..., 159
      Here, uncensored are 17..., 159
      The Arpege is $27.50...’, 159
      The Arpege is $7.50..., 159
arsehole, (asshole), 171, 172, 173
Art, 229–236, 247, 254-255
Art and Architecture, 46, 49
art and design, 254-257
Art Center, 177, 224, 224
art direction, 27, 65, 107, 118, 206, 236,     247, 250,  251, 254-257
      vs art; design, 27, 134, 237,
         254, 255,
Art Direction, 18, 37, 38, 56, 57, 72, 107,         115, 157,  180, 210
art director, 10, 11, 12, 14, 15, 16, 19, 24,    25, 26, 37, 41, 52, 59, 62, 63, 64, 65, 68, 72,    73, 80, 104, 107, 118, 134, 147, 158, 188,    190, 198, 204, 215, 219, 223, 234, 235,
   236, 238, 239, 246, 247, 251, 256,  257
power of, 59, 170, 256
Art Director & Studio News, 16, 18
Art Directors Club, 6, 16, 16, 18, 22, 25,    36, 38,  72, 88, 107, 116, 117, 146, 170,    182, 210, 216, 217, 216, 217, 243
Artist in Residence, (AIR), 231, 232, 234
Art of Advertising, 158, 158
artwork, 71
Astoria, 14, 46
Audi, 170-173, 179-187, 198, 203, 222,         250
Audi 72, 170
Audi 80, 170
Audi 100, 170
Audi 4000, We added one more..., 185
Audi 5000, changes to campaign, 185
Audi 5000, 179–185, 186, 199
      I am opposed to having..., 182
      In my family, I pick..., 182
      Introducing the new, large..., 183
      I used to design racing cars..., 180
      We solve problems..., 180
      When I proposed a 5-cylinder..., 179
      When you test-drive..., 180
Audi 5000, second campaign, 184-185
      I worried the Audi 5000..., 184
      The Audi 5000 Turbo..., 184
      This digital clock..., 184
      This simple device..., 185
Audi Fox, 170-174, 179, 186-187, 246
      Boxy yet Foxy..., 173
      Detroit you’ve been out-foxed., 170
      Foxier than ever..., 173
      Outfox ‘75 prices., 171
      The best new affordable..., 171
      The Foxy set., 173
      The quick brown fox..., 172
      The tale of the fox..., 171
      Your hunt is over..., 172
Audi Fox, logo, 170, 170
Audi Fox, Surreal, 186-187
      Clever Fox to hold five adults..., 187
      F... car, mirror, fox, colour ad., 187
      It’s Fox through and through..., 186
      Surprised? Just reflect..., 187
Audi Silver Fox, 173, 186
      Buy your wife..., 173
      Silver fox., 173
‘August Meier’, 235
Avant Garde Gothic, (font), 171, 172,       170-174
Avedon, Richard, 10, 58, 73,
Avis, 104, 106, 107-129, 134, 148, 157,             160, 164, 166, 234, 236, 246, 248, 251, 253
      A copy of this ad..., 124
      A quarter says..., 124
      Are you working like a dog..., 121
      Avis almost went broke..., 123
      Avis can’t afford television..., 120
      Avis has been attacked..., 129, 246
      Avis interrupts the ...war..., 128
      Avis is looking for a young man...,          122
      Avis is No.1 in Poughkeepsie..., 121
      Avis is only No.2., 124
      Avis is only No.2..., (big pic.), 114
      Avis is only No.2..., 114, 249
      Avis made a bet..., 124
      Avis needs you..., 119
      Avis still believes..., 123, 246
      Avis tries harder all over..., 123
      Does Avis turn back
         odometers?, 122
      If Avis goofs..., 121
      If Avis is out of cars..., 127
      If you find a cigarette butt..., 120
      If you have a complaint..., 121
      If you want to give your kid..., 122
      It’s more fun..., 120
      No.2ism..., 124
      There is no office in Moscow..., 122
      There is no office..., (extra  pic.), 122
      The writer of this ad..., 125
      This unpleasant, cranky, rude..., 124
      Was this Avis ad... 122
      When you’re only No.2..., 121
      Who do you think of first..., 122
      Why No.1 has to do something..., 128
      Will success spoil Avis?, 123
      Would you believe..., 127
      Would you like to send..., 120
   after No.2 campaign,
      The rare rattlebug, 128
   button; badge, 118, 118, 255, 255
‘First’ campaign, 112-113, 114
      Avis can’t afford dirty ashtrays., 112
      Avis can’t afford dry batteries., 112
      Avis can’t afford... gas tanks., 112
      Avis can’t afford not to be nice., 113
      Avis can’t afford smudged                               mirrors.,112
      Avis can’t afford thirsty radiators.,           112
      Avis can’t afford to skip the tires., 112
      Avis can’t afford worn  wipers., 112
layout, vs Volkswagen, 115, 115
pan-europe campaign, 126, 166
      Has political aspirations..., 126
      Have you seen..., 126
      How he won..., 126
      Separates from wife..., 126
      The fantastic voyage..., 126
Rent-A-Car System, 110
Avis, Warren, 110
Aymar, Gordon, 217

C
Cadillac, 54, 56, 144
cafeteros, 42
caffeine, 164, 164
Calderwood, Stan, 23, 30, 32, 34, 36, 74
California, 154, 234, 218
Calkins & Holden, (agency), 23
Calvert, whiskey, 158, 158, 179, 199
Cambridge, Mass., 188
Camp Seigfried, 4
Campbell, Heyworth, 217
campus unrest, 122
Canadian whiskey, 158
‘Cape Cod’ house style, 46
Cape Cod, cycle trip, 14
captions, 71, 248
Carey, Hugh, 144
Carey limousine, 144
      Now you can afford a
         chauffeur., 144
      Peace in the back of a Buick., 144
Carl Ally Inc., (agency), 128, 206
Carl Reimer, (agency), 18
car market, US, ’50s, 54
Carnase, Tom, 140
Case and Krone Inc., (agency), 136–137,    137, 138, 138, 139, 148, 156, 159, 162, 166,    190
Case & McGrath Inc., (agency),  139, 139,    144, 148
Case, Gene, 109, 111, 135, 136, 136, 137,    138, 139, 144, 147, 164, 165, 241, 247
      on Krone, 111, 136, 138, 139, 159, 247
‘Case Study’ houses, 46, 48, 49
Casey, Bill, 29, 31, 32, 34, 36, 37, 38, 42,    51, 59, 69, 65, 118, 132, 133, 135, 136, 141,    219, 236, 241, 251, 256
Casey Krone, (agency), 136
Cassandre, A M, 5, 217
Cassell’s Dictionary, 199
CBS, 15, 147, 256, 256
celebrities, 37, 147
Century Schoolbook, (font), 18
Chance, Fred, 12
chandelier, 187, 187, 245
Chanel, 226, 227, 228
      Antaeus: soothing moisture balm...,           226
Chappell, Mike, 147
Charles Jourdan, 186, 186
Charlie O’s, 224, 236
Charmatz, Bill, 4, 5, 6, 8, 8, 10, 11, 12, 13,    20, 48
      on Krone, 6, 7, 12, 18, 239, 243, 244
Cheltenham, (font), 240
Chermayef, Ivan, 174
chess-set, meaning, 255, 255
Chevrolet, 56, 62, 92, 94
Chicago, 7, 126, 154, 170, 224, 225, 226,    227, 237, 240, 241
Chivas Regal, 190, 228, 233
Christmas Card, Krone family, 60, 60
Chrysler, 54, 244
cigarettes, 222, 224, 236, 256
Citicorp building, 236
City of Lewisboro, 49, 49
Clark, René, 217
Cleland, Thomas, 217
coffee, 42-45
Coffee of Colombia, 42, 43-45
      How to pick a pound..., 45, 248
      Juan Valdez, coffee planter..., 43
      One tree for coffee..., 44
      We don’t know who’s more..., 44
Cohen Mitchell, Diana, 219
Coiner, Charles, 217
Cole Fischer and Rogo, (agency), 56, 56,    94
Colgate, 138
colleagues on Krone,
   art directors, 12, 14, 18, 28, 111, 140,       141, 147, 148, 179, 186, 218, 224
   account people, 60, 138, 170, 171, 175,       178, 179, 180, 198, 219, 223, 251
   clients, 74, 173, 188
   photographers, 71, 82, 181, 182, 190,       194, 201
   producers, 155
   writers, 20, 22, 29, 59, 82, 106, 111, 139,       142, 145, 155, 159,  170, 178, 188, 189,       198, 210, 219, 223,  227, 237, 239
Colliers, 15
Columbia, Maryland, 138, 165, 165, 166
Colombus, Ohio, 174
Commander Whitehead; Schweppes, 36,    240, 251
commercial art, 27, 237, 241
commission system, agency, 116, 176
‘commodification of dissent’, 65, 239
communicate, (definition), 256
communication, 254-256
Como, Perry, 30
Complexity and Contradiction in                 Archi tecture,  52
comps., 189, 199, 254
Compton Advertising Inc.,  (agency), 59
computer, 150, 164, 236, 250, 253
industry, 150
‘con-formalism’, 54, 257
concept(ual), 17, 73, 112, 118, 142, 189,    198, 216, 219, 241, 253, 256, 257
conformity, 56
constructivism, 7, 233
consumer, ’50s, 54-59, 65, 239, 250
Container Corporation, 240, 240
Cooke, Marty, 5, 6, 63, 124, 135, 174, 218,    220, 227, 236, 239, 252
copy, 73, 117, 140, 149, 239
      adjectives, 118
      as headline, 27, 140, 149
      ‘as talking’ 117, 124
      Ogilvy on, 72, 165
      styles, 62, 63, 65, 70, 71, 72, 74, 79, 92,          104, 147, 157, 174, 192, 194, 210, 216,          222
Coronet, 13
corporate ad(s), 25, 69, 72, 79, 240
corporate identity, 118
Corvair, Chevrolet, 56, 56, 62, 68
Cosgrove, Jerry, 171–177, 171-177
Cotton Club, (Guild), 16, 16
Crash, The, 241
creative director, 135, 139, 141, 179,    219, 220,  225
‘creative revolution’, 6, 10, 68, 118, 147,    233, 256, 257
‘creative team’, 36, 73, 80, 111, 118, 256,    257
‘Creativity at Work’ exhibition, 27
Crompton (Richmond-Crompton), 16, 16
Crowell-Collier publications, 7, 7
Cybermatics, 150-152, 164, 166
      Up the computer., 164
      Who said the mini is dead?, 164
   Annual Report, 150-152
         1. The cleaning lady..., 150
         2. the Lunch Delivery Boy..., 151
         3. The Mailman..., 151
         4. The Messenger..., 150, 248
         5. The Headwaiter..., 152
         6. The Telephone Guy..., 152
         7. The Window Washer..., 152
         8. The handy man..., 152
         8 impartial observers..., 150
cyclorama, 72Dadaists, 254, 255

D
Daily News, 107, 136, 198
Dali, Salvadore, in Polaroid ad, 37, 37,         250
Daly, Joe R, 25, 110, 114, 118, 122, 135,         137, 219,  225
Dane, Maxwell, 18, 24, 133, 241
Datsun 240Z, 198
Davis, Herman, 18
Davis, Miles, 235, 251
Davis, Stuart, 3
DDB, 15, 18, 26, 28, 36, 44, 80, 104, 106,    140, 141, 178, 198, 224, 225, 226, 241, 255
   changes, 178, 224, 225
   early work, 20-31, 41, 63, 104, 106, 256
   growth, 22, 23
   go public; IPO, 135
   reputation, 41, 142, 218
   research, 61, 118, 199, 228
   speculative campaign for Polaroid,       25
   use of Polaroid camera, 23, 71, 109
DDB Annual Report, 218
DDB house ads, 73
      Bill Bernbach 1911-1982, 218
      How to arrest people!, 36
      Some ads write themselves., 225
      Which was your favourite? 81
      Who did these ads?, (two versions),          241
DDB Needham, 226, 227, 233
DDB News, 1, 23, 48, 51, 52,
   104, 115, 146, 146, 173, 178, 219
de Kooning, Willem, 180, 230, 235
Decaf, 138, 164, 166
      How do you take your
         coffee?..., 164
      We take the bitter pill..., 164
DeChirico, Giorgio, 223
demotic, 46, 256
Denver, 144
Depression, 1, 2, 24, 239, 241, 245, 255
Dept. of Cultural Affairs, New York,         234
Department store, role in economy, 24
descenders, (type), 71
‘design’, 114, 118, 198, 199, 219, 239, 247,     253, 254-257
designer, 6, 11, 12, 18, 256
Design laboratory, 12
Detroit, 54, 56, 61, 62, 65, 68, 71, 72, 88,         92, 110, 154, 170, 171, 178, 218, 222
Deutsch schrifts, 244
Diaghelev, 12
Diamond Barnet, Inc. (agency), 14, 15,    18, 22,  241, 243
Dichter, Ernest, 87
Die neue linie, 140
Die neue typographie, 243, 254
Diesel, 251
‘digital revolution’, 254, 257
DiIorio, Joe, 142
Dillon, Jack, 106, 109, 111, 118, 128, 140,     141, 174, 247, 247
Directions, 8, 8
director’s ticket, 155
Disney Hats, 6, 6
Disraeli, Benjamin, 109
Dividend Club of America, 143, 143
DKG, (agency), 166
Doctor’s Orders, 162, 162
Dorfsman, Lou(is), 13, 73, 217, 256, 256
Dornstadter, J P, 126, 126, 160
Douglas D Simon, (agency), 16, 16, 28
Doyle Dane Bernbach,
   (agency), 16, 18, 20, 24, 25, 27, 36, 41, 41,          59, 110, 218, 241
Doyle, Ned, 28, 38, 40, 58, 60, 133, 219,          241
Drawing, 4, 12, 47
    Andre, triptych, pre-’82, 230
    sketches for jacket, memo sheets, 245
    Someone I’ve met, pre-’82, 229
    Trio, triptych, pre-’82, 230
Dreyfus Fund, 22
Dreyfus, Jack, 22, 23,
drinking, 12, 190, 223, 224, 227, 236
Duke University, 157
Duskin, Ken, 70
Dwiggins, W A, 217
dyes, 211
dye-transfer, 158, 194, 250

E
Eames, 12, 46, 48, 49, 137, 246
Earl, Harley, 54,
early work, Krone, 10-11
      aeroplane and shapes illustration,            11
      Back to school, comp., 15
      Back to the campus in style, 15
      Baitch & Castaldi, These are the          coats..., 15
      You need these exciting colors..., 15
      design for a radio, 11
      fish illustration, 11
      house in a circle, 50,
      illustration of a bent ply chair, 11
      interchangeable glasses, 11
      sketches for a redesigned torch, 10
      Squibb:
      if deficiency symptoms ..., 15
      therapeutically superior..., 15
      summer clothes and daylight          saving, 11
      technical drawing of a wood plane,          10
      today’s cities, 11
      woman, fox, illustration, 11
East Hampton, 230, 232, 235, 236, 236,    247
Econoline, Ford van, 94, 94
economics, 8, 54, 239, 240, 241
Eding, John, 142, 156, 157
Edsel, Ford, 55, 55, 56
Einstein, Albert, 239
Eisenstein, Sergei, 256
El Al, 106, 241, 256, 256, 256
Elaine’s, 135
Eldorado, Cadillac, 56
elevation, photography shot as, 72, 73
Elkin, Greg, 178, 182, 220, 223, 245, 252
Ellington, Inc., (agency), 59
Elmaleh, Victor, 57, 60
Empire State building, 1, 28
endline, 239
engineers, 8, 48,180, 198, 199 222
Enlist, poster, 255, 255
Entenza, John, 46
Eriksson, Peer, 122, 236
Esquire, 6, 11, 11, 12, 147, 147, 148, 239,         241
Ettinger, Joel, 18
Euro(pean), 8, 17, 46, 54, 56, 154, 170,             179, 227, 237, 243, 250, 255
Evans, Keith, 51, 63, 222, 224, 225, 227,         235, 234, 239, 245, 252
evidence, 22, 107, 246, 249
Exeter Hose, 18, 19
      Clever footwork in cashmeres..., 18
      Hit both of Achilles heels..., 18
      It’s the feel..., 19
      You’re next..., 18
exhibition of paintings, 235, 234, 235
exhibition, retrospective, 157, 177,    224, 224, 228
‘eye-appeal’, 110, 256

F
Fairmont strawberries, 104, 104
Fanelli’s, 234, 236
Fan jet – see American Airlines,
Farina, Pinin, 74
Farnsworth, Dr., and House, 48, 48, 51
Fashion (advertising) agency; ‘ Seventh    Avenue’, 10, 14, 20, 42, 61, 132, 159, 219,    233, 240, 241
Father/land, 5
fatherland, 5, 244
Federation of Coffee Growers of    Colombia, 45-47, 44
Federico, Gene; Helen, 18, 28, 46, 47, 51,    73, 246
Feldman, Lester, 28, 46
Fenyo, John, 197
Fiala, Rudy, 131
Fiat, 58
Ficalora, Tony, 21, 22
Fifth Avenue, 137, 147, 173, 247
fifth-colour, 173, 173
figurative art, 232
film, as influence on design, 256
Fina, 116, 116
Final Net, 166
   She conked out..., 166
fine art, changes in, 254
Fire Island, 54, 53, 136
Firestone, 154
First class, ads – see
   American Airlines,
Fischer, Carl, 2, 72, 147, 147, 179-185,    181, 182, 183, 194, 195, 218, 253
Five Spot, The, 230
Florida, 236
Foote Cone and Belding, (agency), 14, 14,    55
Ford, 56, 56, 92, 94, 94, 118, 244
Edsel, 55, 55
Ford, Henry, 244
form, 54, 243
formalism, 159, 261
Fortune, 54, 68, 240, 256
Fox – see Audi,
Fox, Stephen, 41
frankfurter, hotdog, 18, 226
Franklin Gothic, (font), 17
Franklin Simon, Taubin work for, 18
Frazier, George, 147
Fry, Christopher, 198
Fuller Smith & Ross, (agency), 59, 63, 63,    94,  96, 106
full-point, 64, 72, 248
Futura, (font) 14, 17, 244
Futurama, 255

G
Gage, Bob, 10, 15, 16, 18-20, 16,  20, 22, 23,    24,  25, 36, 40, 41, 48,  52, 59, 60, 66, 68,    71, 72, 73, 107, 117, 128, 132, 135, 141,    146, 188, 210, 216,  217, 220, 225, 233,    234, 236, 239, 241, 247, 256
     on Krone, 18, 20, 52, 60, 135
Gallo E & J, wines, 26, 27, 41, 256
      Ahhhhhhhhhhhh!, 27, 248
      Brrrr!, 26
      Gallo Thunderbird, 26
      (Mr Gallo’s secret), 27
      Which bottle is better..., 27
      Why in the dark bottle?, 27
Gallup, Dr. George, 240
Garden City, Long Island, 111
Garroway, Dave, 30
Gelfoam, 9, 9
Geller, Norman, 18, 28
General Foods, 44
General Motors; GM, 54, 178, 222, 255
General Telephone & Electronics, 145
‘genius’, 135, 167, 179, 217, 239, 241, 247,     254
Gentile, Jerry, 134, 147, 154, 158, 167,         171-174, 178, 230
Gerhard Baecker, 64, 64, 180
German-American Bund, 4
Germanisation, of Dr. Porsche, 244
German(y), Krone attitudes to, 60, 242,    243, 244
      Krone speaking, 60, 180, 229, 235
Germany,
      typo-photo, 254-255, 254-255
      visits to, 1, 33, 60, 180, 199
      pre-war, 2, 5
G I Bill of Rights, 10
gestalt, 216, 251, 252, 253
Gibson, Kay, 118, 118, 120
Gilbert Advertising, (agency), 166
Gill, Bob, 256, 256
Gill, Eric, 116, 117, 117, 244
Giusti, George, 217
Glamour, 108, 108
Glaser, Milton, 217
Glass House, Philip Johnson, 47, 48, 48,    51
go-bo, 158
Godfrey, Neil, 160
Goehlich, Ron, 70, 70, 97
Gold, 233
Golden, Bob, 160, 160
Golden, William, 147, 217
Goldsmith, Gary, 231, 236
Golf, VW, 166
Gone with the Wind, 240
Gonzalez, Manny, 137, 137, 150-153 182,  186-187, 187
Goodyear, 154
Gossage, Howard Luck, 57, 116, 116, 121
Gossett, Anna, 51, 53, 54, 236
Gossett, Milt, 48, 53, 60
Grace, Roy, 155, 159, 178, 189, 219, 220,    225, 227, 229, 252
      on Krone, 141, 179, 186, 218, 227, 229
Grand Canyon, 116
Grandma Moses, in Polaroid ad, 38, 38
Grand Prix, 200
‘graphic’ – graphic design, 107, 138,    140-146,  147, 148, 150, 156, 173, 218,    253, 254-257
graphic designer, 7, 10, 247, 252,          254-257
"Graphic Journalism, Advertising, Design & Fashion". 12
Graphis, 107
grass-seed, 174
Great Ideas of Western Man,  233, 240,    240
Great Western Sugar, 138, 144, 144
‘Greek designer’, 147
Green, Paula, 27, 110, 111, 112, 114, 115,    116, 118, 256
Greenwell, Robert, 10, 11, 241
Grey Advertising, (agency), 12, 13, 16,    18, 59, 241
Gropius, Walter, 3, 46, 242
grundlich, 199
Gucci, 245
Gutenberg, Johann, 244
GW Sugar – see Great Western
    Sugar,

H
Hahn, Carl, 59, 59, 65, 69, 92, 94, 178, 250
Hall of Fame, 63, 146, 210, 216, 216-217,    217,  231, 252
hammers in the head, 29, 240, 240
Hamptons, 182
Harper, Marion, 139
Harper’s Bazaar, 10, 13
Harry Serwer Advertising, (agency),    18, 18
Hartwig, Joseph, 255, 255
Harvard Five, 48
Harvard School of Architecture, 46
Hathaway, 61, 62, 62, 251
Hayes, Harold, 147
headline(s), 16, 36, 58, 61, 63, 64,  70, 92,    107, 197, 206, 210, 216, 239, 248, 249,    253
Heartfield, John, 254- 256, 254-255
Helburn, Bill, 73, 83, 88
Heller, Steven, 246
Helvetica, (font), 218
Hennessey, Mat, 13
Henry Bergheim, 14, 15, 243
Herald Tribune, 10
Herbstreithe, Charlie, 218, 224, 225, 228
hernia, 135
Herschon Garfield, (agency), 59
Herskowitz, Mickey L, 148, 164
Hertz, 110, 110, 112, 122, 126, 127, 128,    133, 206
Herzbron, David, 30, 106, 118, 120, 124
Herzfelde, Helmut, 254
Hess Brothers Department store, 24
      Nothing’s too good for Mom..., 24
      Planning something big?, 24
      ‘Send’ her, 24
      Smart kids come through, 24
      Why run yourself ragged, 24
Hess, Max, 24
Hidden Persuaders, The, 87
high-brow, 254, 257
High School for Industrial Art, 2, 4, 4, 5,     147,  241
High School of Music and Art, 4, 147
Hildt, Robert, 107
Hindenburg, President Paul von, 5, 5
Hine, Lewis, 255, 255
Hitchcock, Alfred, 223
Hitler, Adolf, 2, 3, 60, 61, 241, 244, 244,     245
Hochschule für Gestaltung, Ulm, 65,
Holmgren, Henri, 70, 117, 122, 128, 236,     252
holocaust, 5
Homburg, Harry, 85, 85
Honig, Marvin, 188, 219, 220
Hopkins, Willy, 200
Houdini family, 36
House Beautiful, 224
House of Glass, 58, 58, 147
house, South Salem, 46-53, 46-53
      design, construction, 46-48, 50, 51
      plot, flattening, 48, 50, 51
housing styles ’50s ideals, 48, 49
Houston Post, 148
How to do a Volkswagen ad, 70
How DDB uses the Polaroid Camera,      109
Hurlburt, Allen, 217
Hygrade Meat Products, 14, 18, 22

I
IBM, 70, 224, 227, 233
   building, 250
Illinois Institute of Technology, 46
illustration, 15, 22, 28, 36, 63, 170-177,     239,  240, 254, 256
      in Krone’s work, 171, 176, 177
immigrants, work in US, 5, 239
imported cars, 56, 61
industrial design(er), 2, 4, 7, 14, 22, 242,      255
information graphics, 218, 221
Ingolstadt, 170, 171, 180, 182
Innsbruck, 60
‘Inquiring photographer’, 107
Inside USA, 5
intent(ion), 250, 254-257
International Latex, (Playtex), 14, 14,     241
International Style, 12, 46, 51, 52, 242
interplay, word and image, 16, 22, 73,    104
Interpublic, (agency group), 136, 139
interrogation, 250
Inver House, 158, 158
Ionic, (font), 18
IPO, DDB, 135
Irish whiskey, 116, 116
Irving Serwer, (agency), 18, 18
Israel, German reparations to, 61
Issigonis, Alex, 167
Its not easy being green, 216
ITT, 126, 126, 128