“Logo?

'Is that a logo? I don't know.' Krone asked of a too-inquiring reporter from DDB News: ‘Well, if it is, it's my logo. It's not the kind of thing you stick on the bottom of a page to sign it with.'

Jerry Gentile on Krone and Lois... TV's effect on press advertising... George Lois... Esquire... Harold Hayes... Papert Koenig Lois (PKL), Lois Holland Calloway (LHC)...