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Bob Levenson put his finger on Krone's dilemma: ‘He didn' t have to try to prove anything nearly as much when he was at DDB than when he wasn' t at DDB. There was some unholy combination of "I can do this without you Bi ll. The world will pay as much attention to me as it paid to you..." The pressure at DDB was to do good work, the pressure at Case and Krone was not to not do good work, but on to p of that to be explosive - to some extent for its own sake.'

 
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Synopsis  

Billy Apple... John Eding... Brodovitch... designs for a restaurant... the 'stop-smoking' cruise... Pat McGrath... Bayer/Benguiat/Universal font... Prime Time steakhouses... Case and Krone... Bill Bernbach pays a visit... a new Bauhaus on 5th Avenue... Joe DiIorio... Shoppers' Army... Dividend Clubs of America...