“Roy Grace remembered a conversation:'when Helmut went into business with Gene, he told me "We make the perfect team. I'm the perfect art director to go into business with," he said, "because I can do everything - mechanicals, I can cut up a type." And I said to myself, "Oh boy."'
Krone on young people in advertising... Roy Grace... Krone on perfectionism... 'new page'... gaps in Krone's philosophy... Case and Krone... Arpege... Shoppers' Army... 'Seventh Avenue' clients... Pat McGrath... Gene Case on Krone as copywrite, Jack Kennedy... Len Sirowitz...
