There was never a week where Helmut wasn't saying, "Well, this will piss-off Lois."' Or, ‘"I can't wait to hear what Lois is going to say about that."
    ‘Lois was almost like an arch competitor and I think Lois used to always egg him on - he knew how to push Helmut's buttons. And I think Helmut, kind of, as much as it used to annoy him, he liked the competitiveness of it.'

   
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Synopsis    

Lord Calvert Candian whiskey... George Lois... Mike Mangano on work of Lois/Krone... Inver House... Jerry Gentile... photo-composition before Adobe Photoshop... The 'Art of Advertising' - Lois's book... craftsmanship vs,. concept... Larry Sillen... dye transfers...