“The original idea was to give the campaign a documentary feel. Krone kept, but never showed or even laminated, that work.'
Uni, Roy and Al; thrill drivers... John Eding on intention...success and failure of the campaign... Jim Lawson... branding... Krone's choice of ads... J Walter Thompson, Duke University... 'Art Direction' on the campaign... 'un-Doyle Dane', New York Jewish humour... Avis Dornstadter campaign...
