Pages 130 & 131      
On this page  

   “The best, most effective, and intelligent [ads] we ever had in 50 years,' thought Dr Woog.

 
________________________  
Synopsis  

Squibb launches its Broxodent toothbrush... the inventor Dr Phillipe-G Woog... Rudy Fiala... Broxodent press and TV ads... Bob Levenson on Krone and TV commercials...

 
 
 
Chapter 5    
 

Chapter 5 First 10 spreads

Chapter 5 final spreads