“Bernbach came in ... and threw the New York Times down on my desk..."Have you seen this? ...Don't tell me how bad you think it is. As of today they are alive... and we just died... What are you going to do about it?"'
Norman Craig & Kummel... Carl Ally Inc... the Hertz/Avis skirmish becomes a war... Krone on the copywriter Ed McCabe... Bernbach on Hertz's advertising... Krone tells Henri Holmgren that he was 'beginning to talk to himself...'... Bob Gage takes over... Doyle Dane Bernbach loses the account... Papert Koenig Lois (PKL)... Scali McCabe Sloves...
