“I left Helmut fighting it out, and they were being personal and extremely unpleasant to each other. It really was very fierce. I just left and ran away.'
John Withers on Avis's 'cheque' ad and on 'household names' and 'accountman thinking' and the row between Joe Daly and Helmut Krone... Henri Holmgren and Peer Eriksson's 'A book about the classic Avis advertising campaign of the '60s.'... attitudes to youth... comparisons between American Airlines' First-class campaign and Avis...
