“It's more fun to be No.2. You've got someplace to go. /br> A disease is sweeping the country today. I call it Corporationitis. Big companies catch it. /br> The danger signal is when you try to get a box of paper clips and four vice-presidents have to okay te requisition...."
the Avis campaign... values of 'The Organisation'... Leo Burnett... John Withers on ads, copy, Rudyard Kipling... David Ogilvy, Howard Gossage and Krone... Jack Newman... Robert (Bob) Townsend... Don Blauweiss... Kate Gibson... Krone on the Avis TV campaign, Irving Penn... David Herzbron... Howard Zieff... Carl Webber...
