“In looking at ads sometimes, I can't help but feel that the art director was trying to impress the art director across the street. There's no place in advertising for design for design's sake..."
the Avis strategy... Joe Daly attempts to kill the line... DDB and reaerch...The 'New York Times' on the research of the Avis line... RobertC Towwnsend... Bill Bernbach's attitude to the research... Bud Morrow... Nancy Underwood... Kay Gibson... Krone on the Avis badge (button)... Ed Valenti... Davd Herzbron... Krone on logos... Krone on design... Krone on The Idea... Krone transcends the role of the art director... Paula Green... the most important ad of the Creative Revolution... adjectives in body copy... Krone on the Avis campaign...
