“Howard Gossage took on small clients and charged a fee... and excelled at producing witty, often ironic campaigns with acupuncture-sharp strategies, usually confined to one choice of media title. One of his campaigns stopped Congress flooding the Grand Canyon.'
Howard Luck Gossage... Qantas... Irish whiskey... Fina Petroleum... 'pink air'... Margaret Larson... 'The New Yorker'... Art Directors Club... Weiner & Gossage... Krone on the design of the Avis ads... Eric Gill's Perpetua... Mel Rustom... monotype... J Walter Thompson... Henri Holmgren... kerning the type... aligning and non-aligning numerals... American Airlines campaigns... use of logo/no logo... Krone's no logo theories... Krone on Art Directors Club Awards... Bob Gage on the Avis ads....
