“...you should be able to tell who's running an ad at a distance of 20 feet'.
'You can tell a Volkswagen ad from a distance of 30 feet and an Avis ad from a distance of 40 feet.'
The 'first' and 'secnd' Avis campaigns... the 'platform' ad...Krone on Joe Daly...Paula Green on the press' reaction to the line... Julian Koenig... Krone tells 'Art Direction' and 'DDB News' about how he arrived at the Avis layout... Reinhold Schwenk...
