“'Bernbach said "I don't take any crap from my clients, and we don't allow clients to push us around... I'll give you a list of all former clients so you can call them up. Then you decide if you still want me."
Background to the US car rental market... Hertz... History of Avis... Warren Avis... Richard TRobie... Amoskeag Co.,... Lazard Freres... Robert C Townsend... Don Petrie... Ogilvy & Mather... Doyle Dane Bernbach... Bill Bernbach on Avis marketing problem... Joe Daly... Les Blumenthal... John MacManus... Paula Green on the Avis account... Francine Wexleron Bernbach's methods... Paula Green on the Avis line... Paula Green on Krone... Krone on Paula Green... tensions within the creative department... Charlie Moss... Ed Valenti... Jack Dillon... Gene Case... 'Up the Organisation.'...
