“Jack and Helmut would do an ad... 'extremely, ambitiously perceived - extremely high minded.' And then hand it over to an unknown copywriter to work on the body copy... '"Disraeli... something, something... England ruled the world." And Jack said, "Write this ad." And I said, "Who the hell is Disraeli?" So I ran over to the library... I didn't dare ask "What do you have in mind?"'
American Airlines Fan-jet campaign... American Airlines First-class campaign... ad as explanation... corporate identity... Jack Dillon.... Gene Case.... copywriting on the American Airlines First-class campaign... Polaroid documentary: 'How DDB uses the Polaroid camera'... Smithsonian Museum...
