“By the mid-'60s it seemed as if everybody was doing Volkswagen ads - on a multitude of products and at agencies all over town (and, increasingly, around the globe). Clients even started asking their agencies for VW ads...'
Krone's copywriting... branding through typography... no logo... Krone tires of the Volkswagen big picture, and 'old JWT No 1' layout, as clients at other agencies start to demand it... John Withers and Ron Goehlich had handed out the instructions...
