“...The other ad showed a picture of a group of white-coated Detroit engineers in a boardroom discussing a VW truck. The copy underneath: "First thing we do is get the damned VW off it!"
Barbara Kirk, Wingate Paine's PA, on getting 21 US station wagons to a Volkswagen shoot.... more bus strategies... and copy styles... Dave Reider... Detroit copies the VW design... Krone and Bob Levenson propose ads which feature Ford and Chevrolet... Volkswagen's 'politeness'... 'Buy Amercan' anti-import campaign... the problem of 'the wife'... Ed McNeilly... Bill Bernbach...
