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   “Krone on the American car: 'the cheapest thing that you can do is to lengthen a car, if you make it a foot longer it is not very expensive at all. Making it 4" wider is quite another story. But life was cheap so they kept making the tailgate longer and longer and longer, the wheel overhang in the back, longer and longer.'

 
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Synopsis  

Changes in the camera angle... the Volkswagen ads ridicule Detroit and automotive razmatazz... Bill Helburn... Mel Rustom... the logo/no-logo war...

 
 
Chapter 4. The beetl;e and the bus.    
 

All chapter 4 spreads