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   ...advertising experts were asked to choose the 10 best ads of the decade 1950 to 1960. Of the 10 best campagns chosen, one agency had created four. That agency is:
    Doyle Dane Bernbach.'

 
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Synopsis  

Russell Munson on a Randall's Island VW set-build... DDB moves on from 'pun and pcture' and the 'paste-pot' school... copywriters and art directors as a team... Doyle Dane Bernbach house ad features the Volkswagen campaign...

 
 
Chapter 4. The beetl;e and the bus.        
 

All chapter 4 spreads