“David [Reider] wouldn't put up with it. Art directors are supposed to direct art and copywriters are supposed to write copy - and he was an old-school guy... 'There was just bad chemistry, if not bad blood, between the two of them.'
Dave Reider... Ken Duskin... Bob Levenson... comparison of Julian Koenig's and Dave Reider's bodycopy... roles of art directors and copywriters... 'How to do as Volkswagen ad.'... Mike Withers... Ron Goehlich... Krone's influence on the copywriting styles and typography of the VW ads... Bernbach on Volkswagen headlines... Ogilvy on bodycopy... role of 'widows'... 'Gertrude Steiny' copy... VW typography analysed... Krone's attitude to photography... Volkswagen photography... Lee Batlin... Bob Gage.... Wingate Pane... Russell Munson... Dave Larson...
