“Putting a full point in a headline was an act of sedition. It broke the pace and invited inspection - maybe even circumspection - of the statement. Of course this is exactly why Krone used one: he had statements to make which he wanted to be examined. Received wisdom in admaking circles was that this was antithetical to the way advertising worked...
...'wit' and the Volkswagen campaign... non-Krone Volkswagen ads...the first full-point (period) in an ad headline?... Juan Valdez... Bill Taubin... 'Gerhard Baecker'... Dave Reder... the new Bauhaus on Doyle Dane Bernbach's advertisements... 'Uppercase' magazine... Professor Gui Bonsieppe... Hochschule fur Gestaltung, Ulm... visual rhetoric... changes in the art-direction of the campaign... 'commodification of dissent'...branding the consumer... Julian Koenig on conspicuous consumption... on his copywriting styles...
