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“The illustration,' noted Advertising Age's 'Creative Man', 'makes wonderful use of Detroit's technique of creating interest in a new, completely changed model by covering it with a piece of cloth. The suspicion, of course, is that Volkswagen is not contemplating a change. |
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'Advertising Age' on the first VW ads.. David Ogilvy's Hathaway shirts layout... long-copy ads... Koenig on Ogilvy... Ogilvy's rules... Detroit advertising cycle... Dave Reider's Uttica Club ad... Ed McNeilly... Bill Bernbach... 'an honest car'... Krone on logos... the Volkswagen logo... Keith Evans... |
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