“Krone's Þrst thoughts on how to advertise the car reßect some of his own insecurities: 'I felt the thing to do with this ugly little car was to make it as American as possible as fast as possible. Like, let's get Dinah Shore. What's that thing she used to sing? "See the USA in your Volkswagen." With models around the car and TV extravaganzas,' he told an interviewer in '68.1 'I mentioned it to Bernbach...'
Bob Gage gives Krone the VW account... Krone's Volkswagens... Milt Gossett... Eddie Russell... Koenig on Volkswagen... DDB visit Braunschweig... Brandenburg Gate pin... Russell and Krone visit Paris... Berchtesgarten... 'How to sell a Nazi car in a Jewish town', problems of conscience... DDB research recommendations... Krone's Dinah Shore theory... Adolf Hitler... Russell's VW strategy... 'paste-pot' style...' JWT No 1' layout... Bernbach's philosophy and Ogilvy's rules... Krone trumps both...
