“Ogilvy had written thirteen rules about how an ad like this should be... I gave my damnedest to break as many of these rules as possible. When Ogilvy said that the text always should be put in an antique typography, I put it in a grotesque one. When he said that the logo always should be clearly exposed, I'd hidden it.. I think I managed to break seven of his rules.' [There were 14 and Krone broke nine.]
'House of Glass'... Richard Avedon... Ohrbach's... Eddie & Mary Jane Russell... Ned Doyle... Bill Bernbach on typographic styling... VW of America looks for an agency... Helmut Schmitz... Carl Hahn... Plaza meeting... body copy argument... 'New York Times' on imported car advertising... Compton Advertisin, Buick... VW of America awards its account, Fuller Smith & Ross... profile of Julian Koenig... George Lois... Koenig and Krone begin work - or don't... Bill Casey.. Rita Wagner (Selden)... Timex, Marty Stephens... Dave Reider... Herschon Garfield... Ellington Advertising... Koenig on copy/David Ogilvy...
