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Bernbach said to me after five years of VW,' Krone ad-mitted, '"you've done enough Volkswagen. Get off it and get on this new account we just got, Avis." I was delighted. I had done VW over and over again. It wasn't much fun anymore, because it was done. It was done after the first year. The rest was seeing how many variations you can do.'
     He'd done nearly 100; his frustration was showing.'

 
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Synopsis  

Krone's last VW ads... Bernbach takes Krone away from Volkswagen work... Bob Levenson... Len Sirowitz... early DDB advertising styles... Krone on the Volkswagen camopaign... Fairmont frozen strawberries ad... '

 
Chapter 4. The beetl;e and the bus.    
 
Chapter 4 first 20 spreads
CVhapter 4 Sprads 21 to 24  

Chapter 5

Arrows