Art Direction: “'Helmut Krone's New York all the way. His slogan: 'Down with logos! Viva la product image!'
Polaroid's 'Big heads' campaign... Burt Lahr... Burl Ives... Grandma Moses, Jessica Tandy and Hume Cronyn, Louis Armstrong... Bill Casey as art director... Jack Reynolds... Bill Casey's iconoclasm... Arnold Burchess/Bill Casey... Bill Bernbach/Otto Krone... 'Art Direction' magazine on Krone... 'Down with logos!'... Bill Casey gets fired... Salvador Dali... Ned Doyle...
