“Bill Casey: 'I wanted to change it and Bernbach said, "We've got the only camera in the world you take the picture one minute and see it the next." I said, "Everybody knows that and they don't think the pictures are so hot."'
Bill Casey's art direction... the 'Big Heads' campaign... .Bill Casey's changes to the Polaroid campaign... DDB House ad... David Oglvy... Hathaway shirt's Baron... Commander Schweppes... Art Director's Annual... Polaroid's new film... Polaroid sales increase... Salvador Dali... Bill Bernbach... Polaroid's real-world subjects go show-biz.. status of copywriters and art directors... Bert Stern, Wingate Paine...
