“Having explored all the well-worn, regular shaped bits of the admakers kit, they started to throw some of the parts away. Their quest for what mattered in an ad was taken to its logical extreme: no headline, no body copy - no verbal claim, no logo.
Bob Gage's 'Mondrian' style layouts... Howard Zieff as the photographic Norman Rockwell... DDB and the art/copy team... Art Director's Show gives a credit line to writers... Bill Casey and Krone continue to explore what can be left out of an ad... Headline as caption... body copy as illustration... no headline... no body copy... no body copy and no headline...
