“Calderwood hatched a scheme to finagle a TV commercial out of a rigged Polaroid camera with a pre-developed picture in the back. He took the idea to Today show host Dave Garroway. 'Garroway hit the ceiling and said under no conditions could we do this - the television camera was all important, it could detect a lie in a minute. He said, "We will go live, do it right and if something goes wrong I'll see that we bail out.