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Bernbach didn't just work with Gage,' Krone wrote later. 'He really worked with all of us.'
    Bill Casey is the one who taught me about advertising,' said Krone.

 
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Synopsis  

Changes at DDB... Norman Geller... Bill Taubin... Brodovitch... Lester Feldman... Bert Steinhauser... Krone given the Polaroid account... Phyllis Robinson... Bill Bernbach... Bill Tyler, 'Advertising Age's' creative correspondent... Bill Casey arrives... Phyllis Robinson... Dr. Robinson... Rorschach test... Rosser Reeves... U.S.P... Leo Burnett, Marlboro Man, Jolly Green Gian, Pillsbury Dough Boy... Lore Parker... creative changes to the Polaroid campaign... Barton's candies

 
 
Chapter 2      
Chapter2 first 20pages  
Chapter 2 last 8 pages