“Today it's not at all clear why the ads were so well received and rewarded with medals. But then, mid-'50s, it was a different world. The war of liberation for art directors had not been won. Writers and their copy progressions were still the order of the day - the Art Directors' jury saw a poster made from a single large photograph and a single word - and a word not-to-be-found in any dictionary. They sensed that the balance of power was tilting...